SEO architecture + directory UX
Global Oncology Directory
An international healthcare directory for discovering oncology specialists and supporting content workflows.
The problem
Users needed a clearer way to discover specialists, while the platform needed crawlable pages and structured information.
What we built
Directory-style information architecture, specialist discovery pages, and AI-supported content workflows.
Structured the directory
Refined specialist profiles and automated the structured listing fields for scale.
Built SEO infrastructure
Better page structure, internal linking, and faster load times for a competitive medical niche.
Automated content
AI-assisted content generation and automated publishing, plus an operational AI assistant (not medical advice).
Why it converts
A strong example of SEO infrastructure meeting trust-heavy user journeys.
What it delivers
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